Retail/Ecommerce Schema

Intilery’s e-commerce Schema helps define the journey for a customer as they browse your store, click on promotions, view products, add those products to a cart, and complete a purchase.

Note: The convention in the UK is to call the cart a "basket", keeping to the Segment spec "basket" is called a "cart"

Event Lifecycles

Here is a list of supported events for our various categories within the customer journey.

Browsing Overview

Action	Description
Products Searched	User searched for products
Product List Viewed	User viewed a product list or category
Product List Filtered	User filtered a product list or category

Promotions Overview

Action	Description
Promotion Viewed	User viewed promotion
Promotion Clicked	User clicked on promotion

Core Ordering Overview

Action	Description
Product Clicked	User clicked on a product
Product Viewed	User viewed a product details
Product Added	User added a product to their shopping cart
Product Removed	User removed a product from their shopping cart
Cart Viewed	User viewed their shopping cart
Checkout Started	User initiated the order process (a transaction is created)
Checkout Step Viewed	User viewed a checkout step
Checkout Step Completed	User completed a checkout step
Payment Info Entered	User added payment information
Order Completed	User completed the order
Order Updated	User updated the order
Order Refunded	User refunded the order
Order Cancelled	User cancelled the order

Coupons Overview

Action	Description
Coupon Entered	User entered a coupon on a shopping cart or order
Coupon Applied	Coupon was applied on a user’s shopping cart or order
Coupon Denied	Coupon was denied from a user’s shopping cart or order
Coupon Removed	User removed a coupon from a cart or order

Wishlisting Overview

Action	Description
Product Added to Wishlist	User added a product to the wish list
Product Removed from Wishlist	User removed a product from the wish list
Wishlist Product Added to Cart	User added a wishlist product to the cart

Sharing Overview

Action	Description
Product Shared	Shared a product with one or more friends
Cart Shared	Shared the cart with one or more friends

Reviewing Overview

Action	Description
Product Reviewed	User reviewed a product

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The following section lists more detail for each lifecycle event as well as an example API call.

Browsing

Browsing lifecycle events represent key events that a customer might have while browsing your apps.

Products Searched

Fire this event when a visitor searches for products.

This event supports the following semantic properties:

Property	Type	Description
query	Object	Query the user searched with, populate with appropriate filters you define
query.string	String	The text entered by the customer for the search

Example:

analytics.track('Products Searched', {  query: {      "string": "blue rose",      "filters": {          "category":"flowers"      }  }});

Product List Viewed

Fire this event when a visitor views a product list or category.

This event supports the following semantic properties:

Property	Type	Description
list_id	String	Product list being viewed
category	String	Product category being viewed
products	Array<Product>	Products displayed in the product list
products.$.product_id	String	Product id displayed on the list
products.$.sku	String	Sku of the product being viewed
products.$.category	String	Product category being viewed
products.$.name	String	Name of the product being viewed
products.$.brand	String	Brand associated with the product
products.$.variant	String	Variant of the product (e.g. Black)
products.$.price	Number	Price ($) of the product being viewed
products.$.quantity	Number	Quantity of a product
products.$.coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
products.$.position	Number	Position in the product list (ex. 3)
products.$.url	String	URL of the product page
products.$.image_url	String	Image url of the product
products.$.currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Product List Viewed', {  list_id: 'hot_deals_1',  category: 'Deals',  products: [    {      product_id: '507f1f77bcf86cd799439011',      sku: '45790-32',      name: 'Monopoly: 3rd Edition',      price: 19,      position: 1,      category: 'Games',      url: 'https://www.example.com/product/path',      image_url: 'https://www.example.com/product/path.jpg',      currency: 'GBP'    },    {      product_id: '505bd76785ebb509fc183733',      sku: '46493-32',      name: 'Uno Card Game',      price: 3,      position: 2,      category: 'Games',      currency: 'GBP'    }  ]});

Note: the Product List Viewed event is aliased to the Viewed Product Category event (from e-commerce v1 spec).

Product List Filtered

Send this event when a visitor filters a product list or category.

This event supports the following semantic properties:

Property	Type	Description
list_id	String	Product list being viewed
category	String	Product category being viewed
filters	Array	Product filters that the customer is using
filters.$.type	String	Id of the filter type that the customer is using
filters.$.value	String	Id of the selection that the customer chose
sorts	Array<Sort>	Product sorting that the customer is using
sorts.$.type	String	Id of the sort type that the customer is using
sorts.$.value	String	Id of the selection type the the customer is using (ascending, descending)
products	Array	Products displayed in the product list
products.$.product_id	String	Product id displayed on the list
products.$.sku	String	Sku of the product being viewed
products.$.category	String	Product category being viewed
products.$.name	String	Name of the product being viewed
products.$.brand	String	Brand associated with the product
products.$.variant	String	Variant of the product (e.g. Black)
products.$.price	Number	Price ($) of the product being viewed
products.$.quantity	Number	Quantity of a product
products.$.coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
products.$.position	Number	Position in the product list (ex. 3)
products.$.url	String	URL of the product page
products.$.image_url	String	Image url of the product
products.$.currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Product List Filtered', {  list_id: 'todays_deals_may_11_2019',  filters: [    {      type: 'department',      value: 'beauty'    },    {      type: 'price',      value: 'under-$25'    },  ],  sorts: [    {      type: 'price',      value: 'desc'    }  ],  products: [    {      product_id: '507f1f77bcf86cd798439011',      sku: '45360-32',      name: 'Special Facial Soap',      price: 12.60,      position: 1,      category: 'Beauty',      url: 'https://www.example.com/product/path',      image_url: 'https://www.example.com/product/path.jpg'      currency: 'GBP'    },    {      product_id: '505bd76785ebb509fc283733',      sku: '46573-32',      name: 'Fancy Hairbrush',      price: 7.60,      position: 2,      category: 'Beauty'      currency: 'GBP'    }  ]});

Promotions

Promotion view and click events help you gather analytics on internal offers within your web or mobile app. For example, when a banner advertisement is shown in your web or app’s home page, you can fire a Viewed Promotion event. If the user proceeds to click the advertisement, fire the Clicked Promotion event.

Promotion Viewed

Fire this event when a user views a promotion.

This event supports the following semantic properties:

Property	Type	Description	Type
promotion_id	String	promotion’s ID	promo_1
creative	String	Promotion’s creative	top_banner_2
name	String	Promotion’s name	75% store-wide shoe sale
position	String	Promotion’s position	home_banner_top

Example:

analytics.track('Promotion Viewed', {  promotion_id: 'promo_1',  creative: 'top_banner_2',  name: '75% store-wide shoe sale',  position: 'home_banner_top'});

Promotion Clicked

Fire this event when a visitor clicks an internal offer promotion.

This event supports the following semantic properties:

Property	Type	Description	Type
promotion_id	String	promotion’s ID	promo_1
creative	String	Promotion’s creative	top_banner_2
name	String	Promotion’s name	75% store-wide shoe sale
position	String	Promotion’s position	home_banner_top

Example:

analytics.track('Promotion Clicked', {  promotion_id: 'promo_1',  creative: 'top_banner_2',  name: '75% store-wide shoe sale',  position: 'home_banner_top'});

Core Ordering

These events represent the customer journey in regards to product ordering.

Product Clicked

Fire this event when a visitor clicks a product.

This event supports the following semantic properties:

Property	Type	Description
product_id	String	Database id of the product being viewed
sku	String	Sku of the product being viewed
category	String	Product category being viewed
name	String	Name of the product being viewed
brand	String	Brand associated with the product
variant	String	Variant of the product (e.g. Black)
price	Number	Price of the product being viewed
quantity	Number	Quantity of a product
coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
position	Number	Position in the product list (ex. 3)
url	String	URL of the product page
image_url	String	Image url of the product
currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Product Clicked', {  product_id: '507f1f77bcf86cd799439011',  sku: 'G-32',  category: 'Games',  name: 'Monopoly: 3rd Edition',  brand: 'Hasbro',  variant: '200 pieces',  price: 18.99,  quantity: 1,  coupon: 'MAYDEALS',  position: 3,  url: 'https://www.example.com/product/path',  image_url: 'https://www.example.com/product/path.jpg',  currency: 'GBP'});

Note:

• The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Product Viewed

Fire this event when a visitor views a product. That view might happen on a page, screen, or preview modal.

This event supports the following semantic properties:

Property	Type	Description
product_id	String	Database id of the product being viewed
sku	String	Sku of the product being viewed
category	String	Product category being viewed
name	String	Name of the product being viewed
brand	String	Brand associated with the product
variant	String	Variant of the product (e.g. Black)
price	Number	Price ($) of the product being viewed
quantity	Number	Quantity of a product
coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
currency	String	Currency of the transaction
position	Number	Position in the product list (ex. 3)
value	Number	Total value of the product after quantity
url	String	URL of the product page
image_url	String	Image url of the product
currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Product Viewed', {  product_id: '507f1f77bcf86cd799439011',  sku: 'G-32',  category: 'Games',  name: 'Monopoly: 3rd Edition',  brand: 'Hasbro',  variant: '200 pieces',  price: 18.99,  quantity: 1,  coupon: 'MAYDEALS',  currency: 'usd',  position: 3,  value: 18.99,  url: 'https://www.example.com/product/path',  image_url: 'https://www.example.com/product/path.jpg',  currency: 'GBP'});

Note:

• The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Product Added

Fire this event when a visitor adds a product to their shopping cart.

This event supports the following semantic properties:

Property	Type	Description
cart_id	String	Cart ID to which the product was added to
product_id	String	Database id of the product being viewed
sku	String	Sku of the product being viewed
category	String	Product category being viewed
name	String	Name of the product being viewed
brand	String	Brand associated with the product
variant	String	Variant of the product (e.g. Black)
price	Number	Price ($) of the product being viewed
quantity	Number	Quantity of a product
coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
position	Number	Position in the product list (ex. 3)
url	String	URL of the product page
image_url	String	Image url of the product
currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Product Added', {  cart_id: 'skdjsidjsdkdj29j',  product_id: '507f1f77bcf86cd799439011',  sku: 'G-32',  category: 'Games',  name: 'Monopoly: 3rd Edition',  brand: 'Hasbro',  variant: '200 pieces',  price: 18.99,  quantity: 1,  coupon: 'MAYDEALS',  position: 3,  url: 'https://www.example.com/product/path',  image_url: 'https://www.example.com/product/path.jpg',  currency: 'GBP'});

Note:

• The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Product Removed

Fire this event when a visitor removes a product from their shopping cart.

This event supports the following semantic properties:

Property	Type	Description
cart_id	String	Cart ID to which the product was removed from
product_id	String	Database id of the product being viewed
sku	String	Sku of the product being viewed
category	String	Product category being viewed
name	String	Name of the product being viewed
brand	String	Brand associated with the product
variant	String	Variant of the product (e.g. Black)
price	Number	Price ($) of the product being viewed
quantity	Number	Quantity of a product
coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
position	Number	Position in the product list (ex. 3)
url	String	URL of the product page
image_url	String	Image url of the product
currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Product Removed', {  cart_id: 'ksjdj92dj29dj92d2j',  product_id: '507f1f77bcf86cd799439011',  sku: 'G-32',  category: 'Games',  name: 'Monopoly: 3rd Edition',  brand: 'Hasbro',  variant: '200 pieces',  price: 18.99,  quantity: 1,  coupon: 'MAYDEALS',  position: 3,  url: 'https://www.example.com/product/path',  image_url: 'https://www.example.com/product/path.jpg',  currency: 'GBP'});

Note:

• The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Cart Viewed

Fire this event when a visitor views a shopping cart.

This event supports the following semantic properties:

Property	Type	Description
cart_id	String	Shopping cart ID
products	Array	Products displayed in the product list
products.$.product_id	String	Product ID displayed on the list
products.$.sku	String	Sku of the product being viewed
products.$.category	String	Product category being viewed
products.$.name	String	Name of the product being viewed
products.$.brand	String	Brand associated with the product
products.$.variant	String	Variant of the product (e.g. Black)
products.$.price	Number	Price ($) of the product being viewed
products.$.quantity	Number	Quantity of a product
products.$.coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
products.$.position	Number	Position in the product list (ex. 3)
products.$.url	String	URL of the product page
products.$.image_url	String	Image url of the product
products.$.currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Cart Viewed', {  cart_id: 'd92jd29jd92jd29j92d92jd',  products: [    {      product_id: '507f1f77bcf86cd799439011',      sku: '45790-32',      name: 'Monopoly: 3rd Edition',      price: 19,      position: 1,      category: 'Games',      url: 'https://www.example.com/product/path',      image_url: 'https://www.example.com/product/path.jpg'      currency: 'GBP'    },    {      product_id: '505bd76785ebb509fc183733',      sku: '46493-32',      name: 'Uno Card Game',      price: 3,      position: 2,      category: 'Games',      currency: 'GBP'    }  ]});

Checkout Started

Fire this event whenever an order/transaction was started. Fire on the page that the customer lands on after they press the checkout button.

Be sure to include all items in the cart as event properties, with the same properties from the previous calls, like so:

This event supports the following semantic properties:

Property	Type	Description
order_id	String	Order/transaction ID
affiliation	String	Store or affiliation from which this transaction occurred (e.g. Google Store)
value	Number	Revenue ($) with discounts and coupons added in. For better flexibility and total control over tracking, we let you decide how to calculate how coupons and discounts are applied
revenue	Number	Revenue ($) associated with the transaction (excluding shipping and tax)
shipping	Number	Shipping cost associated with the transaction
tax	Number	Total tax associated with the transaction
discount	Number	Total discount associated with the transaction
coupon	String	Transaction coupon redeemed with the transaction
currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD
products	Array	Products in the order
products.$.product_id	String	Database id of the product being viewed
products.$.sku	String	Sku of the product being viewed
products.$.category	String	Product category being viewed
products.$.name	String	Name of the product being viewed
products.$.brand	String	Brand associated with the product
products.$.variant	String	Variant of the product (e.g. Black)
products.$.price	Number	Price ($) of the product being viewed
products.$.quantity	Number	Quantity of a product
products.$.coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
products.$.position	Number	Position in the product list (ex. 3)
products.$.url	String	URL of the product page
products.$.image_url	String	Image url of the product

Example:

analytics.track('Checkout Started', {  order_id: '50314b8e9bcf000000000000',  affiliation: 'Google Store',  value: 30,  revenue: 25.00,  shipping: 3,  tax: 2,  discount: 2.5,  coupon: 'hasbros',  currency: 'GBP',  products: [    {      product_id: '507f1f77bcf86cd799439011',      sku: '45790-32',      name: 'Monopoly: 3rd Edition',      price: 19,      quantity: 1,      category: 'Games',      url: 'https://www.example.com/product/path',      image_url: 'https://www.example.com/product/path.jpg'    },    {      product_id: '505bd76785ebb509fc183733',      sku: '46493-32',      name: 'Uno Card Game',      price: 3,      quantity: 2,      category: 'Games'    }  ]});

Note:

• The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Checkout Step Viewed

Fire this event whenever a checkout step is viewed.

This event supports the following semantic properties:

Property	Type	Description
checkout_id	String	Checkout transaction ID
step	Number	Number representing a step in the checkout process
shipping_method	String	String representing the shipping the method chosen
payment_method	String	String representing the payment method chosen

Example:

analytics.track('Checkout Step Viewed', {  checkout_id: '50314b8e9bcf000000000000',  step: 2,  shipping_method: 'Fedex',  payment_method: 'Visa'});

Note: shipping_method and payment_method are semantic properties so if you want to send that information, do so in this exact spelling!

You can have as many or as few steps in the checkout funnel as you’d like. Note that you’ll still need to track the Order Completed event as per this schema after you’ve tracked the checkout steps.

Checkout Step Completed

Fire this event whenever a checkout step is completed.

This event supports the following semantic properties:

Property	Type	Description
checkout_id	String	Checkout transaction ID
step	Number	Number representing a step in the checkout process
shipping_method	String	String representing the shipping the method chosen
payment_method	String	String representing the payment method chosen

Example:

analytics.track('Checkout Step Completed', {  checkout_id: '50314b8e9bcf000000000000',  step: 2,  shipping_method: 'Fedex',  payment_method: 'Visa'});

Note: shipping_method and payment_method are semantic properties so if you want to send that information, do so in this exact spelling!

You can have as many or as few steps in the checkout funnel as you’d like. Note that you’ll still need to track the Order Completed event as per this schema after you’ve tracked the checkout steps.

Payment Info Entered

Fire this event whenever payment information has been successfully entered.

This event supports the following semantic properties:

Property	Type	Description
checkout_id	String	Checkout transaction ID
order_id	String	Order ID (optional)
step	Number	Number representing a step in the checkout process
shipping_method	String	String representing the shipping the method chosen
payment_method	String	String representing the payment method chosen

Example:

analytics.track('Payment Info Entered', {  checkout_id: '39f39fj39f3jf93fj9fj39fj3f',  order_id: 'dkfsjidfjsdifsdfksdjfkdsfjsdfkdsf'});

Note: shipping_method and payment_method are semantic properties so if you want to send that information, do so in this exact spelling!

You can have as many or as few steps in the checkout funnel as you’d like. Note that you’ll still need to track the Order Completed event as per this schema after you’ve tracked the checkout steps.

Order Updated

Fire this event whenever an order/transaction was updated.

Be sure to include all items in the cart as event properties, with the same properties from the previous calls, like so:

This event supports the following semantic properties:

Property	Type	Description
order_id	String	Order/transaction ID
affiliation	String	Store or affiliation from which this transaction occurred (e.g. Google Store)
total	Number	Revenue ($) with discounts and coupons added in Note that our Google Analytics Ecommerce destination accepts total or revenue, but not both. For better flexibility and total control over tracking, we let you decide how to calculate how coupons and discounts are applied
revenue	Number	Revenue ($) associated with the transaction (excluding shipping and tax)
shipping	Number	Shipping cost associated with the transaction
tax	Number	Total tax associated with the transaction
discount	Number	Total discount associated with the transaction
coupon	String	Transaction coupon redeemed with the transaction
currency	String	Currency code associated with the transaction
products	Array	Products in the order
products.$.product_id	String	Database id of the product being viewed
products.$.sku	String	Sku of the product being viewed
products.$.category	String	Product category being viewed
products.$.name	String	Name of the product being viewed
products.$.brand	String	Brand associated with the product
products.$.variant	String	Variant of the product (e.g. Black)
products.$.price	Number	Price ($) of the product being viewed
products.$.quantity	Number	Quantity of a product
products.$.coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
products.$.position	Number	Position in the product list (ex. 3)
products.$.url	String	URL of the product page
products.$.image_url	String	Image url of the product
products.$.currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Order Updated', {      order_id: '50314b8e9bcf000000000000',      affiliation: 'Google Store',      total: 27.50,      revenue: 25.00,      shipping: 3,      tax: 2,      discount: 2.5,      coupon: 'hasbros',      currency: 'GBP',      products: [        {          product_id: '507f1f77bcf86cd799439011',          sku: '45790-32',          name: 'Monopoly: 3rd Edition',          price: 19,          quantity: 1,          category: 'Games',          url: 'https://www.example.com/product/path',                  image_url: 'https://www.example.com/product/path.jpg'                  currency: 'GBP'        },        {          product_id: '505bd76785ebb509fc183733',          sku: '46493-32',          name: 'Uno Card Game',          price: 3,          quantity: 2,          category: 'Games',          currency: 'GBP'        }      ]    });

Note: The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Order Completed

Fire this event whenever an order/transaction was successfully completed by the customer.

Be sure to include all items in the cart as event properties, with the same properties from the previous calls, like so:

This event supports the following semantic properties:

Property	Type	Description
checkout_id	String	Checkout ID
order_id	String	Order/transaction ID
affiliation	String	Store or affiliation from which this transaction occurred (e.g. Google Store)
subtotal	Number	Order total after discounts but before taxes and shipping
total	Number	Revenue ($) with discounts and coupons added in. Note that our Google Analytics Ecommerce destination accepts total or revenue, but not both. For better flexibility and total control over tracking, we let you decide how to calculate how coupons and discounts are applied
revenue	Number	Revenue ($) associated with the transaction (excluding shipping and tax)
shipping	Number	Shipping cost associated with the transaction
tax	Number	Total tax associated with the transaction
discount	Number	Total discount associated with the transaction
coupon	String	Transaction coupon redeemed with the transaction
currency	String	Currency code associated with the transaction
products	Array	Products in the order
products.$.product_id	String	Database id of the product being viewed
products.$.sku	String	Sku of the product being viewed
products.$.category	String	Product category being viewed
products.$.name	String	Name of the product being viewed
products.$.brand	String	Brand associated with the product
products.$.variant	String	Variant of the product (e.g. Black)
products.$.price	Number	Price ($) of the product being viewed
products.$.quantity	Number	Quantity of a product
products.$.coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
products.$.position	Number	Position in the product list (ex. 3)
products.$.url	String	URL of the product page
products.$.image_url	String	Image url of the product
products.$.currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Order Completed', {  checkout_id: 'fksdjfsdjfisjf9sdfjsd9f',  order_id: '50314b8e9bcf000000000000',  affiliation: 'Google Store',  total: 27.50,  subtotal: 22.50,  revenue: 25.00,  shipping: 3,  tax: 2,  discount: 2.5,  coupon: 'hasbros',  currency: 'USD',  products: [    {      product_id: '507f1f77bcf86cd799439011',      sku: '45790-32',      name: 'Monopoly: 3rd Edition',      price: 19,      quantity: 1,      category: 'Games',      url: 'https://www.example.com/product/path',      image_url: 'https:///www.example.com/product/path.jpg',      currency: 'GBP'    },    {      product_id: '505bd76785ebb509fc183733',      sku: '46493-32',      name: 'Uno Card Game',      price: 3,      quantity: 2,      category: 'Games',      currency:'GBP'    }  ]});

Note:

• The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Order Refunded

Fire this event whenever an order/transaction was refunded.

Be sure to include all items in the cart as event properties, with the same properties from the previous “Order Completed” call.

This event supports the following semantic properties:

Property	Type	Description
order_id	String	Order/transaction ID

Example:

analytics.track('Order Refunded', {  order_id: '50314b8e9bcf000000000000',  total: 30,  currency: 'USD',  products: [    {      product_id: '507f1f77bcf86cd799439011',      sku: '45790-32',      name: 'Monopoly: 3rd Edition',      price: 19,      quantity: 1,      category: 'Games',      url: 'https://www.example.com/product/path',      image_url: 'https://www.example.com/product/path.jpg',      currency: 'GBP'    },    {      product_id: '505bd76785ebb509fc183733',      sku: '46493-32',      name: 'Uno Card Game',      price: 3,      quantity: 2,      category: 'Games',      currency: 'GBP'    }  ]});

Note: The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Order Cancelled

Fire this event whenever an order/transaction was cancelled.

Be sure to include all items in the cart as event properties, with the same properties from the previous calls.

This event supports the following semantic properties:

Property	Type	Description
order_id	String	Order/transaction ID
affiliation	String	Store or affiliation from which this transaction occurred (e.g. Google Store)
total	Number	Revenue ($) with discounts and coupons added in.
revenue	Number	Revenue ($) associated with the transaction (excluding shipping and tax)
shipping	Number	Shipping cost associated with the transaction
tax	Number	Total tax associated with the transaction
discount	Number	Total discount associated with the transaction
coupon	String	Transaction coupon redeemed with the transaction
currency	String	Currency code associated with the transaction
products	Array	Products in the order
products.$.product_id	String	Database id of the product being viewed
products.$.sku	String	Sku of the product being viewed
products.$.category	String	Product category being viewed
products.$.name	String	Name of the product being viewed
products.$.brand	String	Brand associated with the product
products.$.variant	String	Variant of the product (e.g. Black)
products.$.price	Number	Price ($) of the product being viewed
products.$.quantity	Number	Quantity of a product
products.$.coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
products.$.position	Number	Position in the product list (ex. 3)
products.$.url	String	URL of the product page
products.$.image_url	String	Image url of the product
products.$.currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Order Cancelled', {  order_id: '50314b8e9bcf000000000000',  affiliation: 'Google Store',  total: 30,  revenue: 25.00,  shipping: 3,  tax: 2,  discount: 2.5,  coupon: 'hasbros',  currency: 'USD',  products: [    {      product_id: '507f1f77bcf86cd799439011',      sku: '45790-32',      name: 'Monopoly: 3rd Edition',      price: 19,      quantity: 1,      category: 'Games',      url: 'https://www.example.com/product/path',      image_url: 'https://www.example.com/product/path.jpg',      currency: 'GBP'    },    {      product_id: '505bd76785ebb509fc183733',      sku: '46493-32',      name: 'Uno Card Game',      price: 3,      quantity: 2,      category: 'Games',      currency: 'GBP'    }  ]});

Note: The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Coupons

These are events that might occur when dealing with coupons in your ecommerce.

Coupon Entered

Fire this event whenever a coupon is entered either on a cart or on an order/transaction.

This event supports the following semantic properties:

Property	Type	Description
order_id	String	Order/transaction ID, if applicable
cart_id	String	Cart ID, if applicable
coupon_id	String	Coupon ID

Example:

analytics.track('Coupon Entered', {      order_id: '50314b8e9bcf000000000000',      cart_id: '923923929jd29jd92dj9j93fj3',      coupon_id: 'may_deals_2016'    });

Coupon Applied

Fire this event whenever a coupon is successfully applied to either a cart or an order/transaction.

This event supports the following semantic properties:

Property	Type	Description
order_id	String	Order/transaction ID, if applicable
cart_id	String	Cart ID, if applicable
coupon_id	String	Coupon ID
coupon_name	String	Coupon name
discount	Number	Monetary discount applied through the coupon

Example:

analytics.track('Coupon Applied', {      order_id: '50314b8e9bcf000000000000',      cart_id: '923923929jd29jd92dj9j93fj3'      coupon_id: 'may_deals_2016',      coupon_name: 'May Deals 2016',      discount: 23.32    });

Coupon Denied

Fire this event whenever a coupon is denied from either a cart or an order/transaction.

This event supports the following semantic properties:

Property	Type	Description
order_id	String	Order/transaction ID, if applicable
cart_id	String	Cart ID, if applicable
coupon_id	String	Coupon ID
coupon_name	String	Coupon name
reason	String	Reason the coupon was denied

Example:

analytics.track('Coupon Denied', {      order_id: '50314b8e9bcf000000000000',      cart_id: '923923929jd29jd92dj9j93fj3'      coupon: 'may_deals_2016',      reason: 'Coupon expired'    });

Coupon Removed

Fire this event whenever a coupon is removed from either a cart or an order/transaction.

This event supports the following semantic properties:

Property	Type	Description
order_id	String	Order/transaction ID, if applicable
cart_id	String	Cart ID, if applicable
coupon_id	String	Coupon ID
coupon_name	String	Coupon name
discount	Number	Monetary discount applied through the coupon

Example:

analytics.track('Coupon Removed', {  order_id: '50314b8e9bcf000000000000',  cart_id: '923923929jd29jd92dj9j93fj3'  coupon_id: 'may_deals_2016',  coupon_name: 'May Deals 2016',  discount: 23.32});

Wishlisting

These events may occur if your ecommerce supports wishlist features.

Product Added to Wishlist

Fire this event when a customer adds a product to their wish list.

This event supports the following semantic properties:

Property	Type	Description
wishlist_id	String	Wishlist ID to which the product was added to
wishlist_name	String	Wishlist name to which the product was added to
product_id	String	Database id of the product being viewed
sku	String	Sku of the product being viewed
category	String	Product category being viewed
name	String	Name of the product being viewed
brand	String	Brand associated with the product
variant	String	Variant of the product (e.g. Black)
price	Number	Price ($) of the product being viewed
quantity	Number	Quantity of a product
coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
position	Number	Position in the product list (ex. 3)
url	String	URL of the product page
image_url	String	Image url of the product
currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Product Added to Wishlist', {  wishlist_id: 'skdjsidjsdkdj29j',  wishlist_name: 'Loved Games',  product_id: '507f1f77bcf86cd799439011',  sku: 'G-32',  category: 'Games',  name: 'Monopoly: 3rd Edition',  brand: 'Hasbro',  variant: '200 pieces',  price: 18.99,  quantity: 1,  coupon: 'MAYDEALS',  position: 3,  url: 'https://www.example.com/product/path',  image_url: 'https://www.example.com/product/path.jpg',  currency: 'GBP'});

Note: The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Product Removed from Wishlist

Fire this event when a customer removes a product from their wish list.

This event supports the following semantic properties:

Property	Type	Description
wishlist_id	String	Wishlist ID to which the product was added to
wishlist_name	String	Wishlist name to which the product was added to
product_id	String	Database id of the product being viewed
sku	String	Sku of the product being viewed
category	String	Product category being viewed
name	String	Name of the product being viewed
brand	String	Brand associated with the product
variant	String	Variant of the product (e.g. Black)
price	Number	Price ($) of the product being viewed
quantity	Number	Quantity of a product
coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
position	Number	Position in the product list (ex. 3)
url	String	URL of the product page
image_url	String	Image url of the product
currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Product Removed from Wishlist', {  wishlist_id: 'skdjsidjsdkdj29j',  wishlist_name: 'Loved Games',  product_id: '507f1f77bcf86cd799439011',  sku: 'G-32',  category: 'Games',  name: 'Monopoly: 3rd Edition',  brand: 'Hasbro',  variant: '200 pieces',  price: 18.99,  quantity: 1,  coupon: 'MAYDEALS',  position: 3,  url: 'https://www.example.com/product/path',  image_url: 'https://www.example.com/product/path.jpg',  currency: 'currencyStringISO 4217 3 letter currency code, e.g. GBP, USD'});

Note: The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Wishlist Product Added to Cart

Fire this event when a customer moves a product from their wish list to their cart.

This event supports the following semantic properties:

Property	Type	Description
wishlist_id	String	Wishlist ID to which the product was added to
wishlist_name	String	Wishlist name to which the product was added to
cart_id	String	Cart ID to which this product was added to
product_id	String	Database ID of the product being viewed
sku	String	Sku of the product being viewed
category	String	Product category being viewed
name	String	Name of the product being viewed
brand	String	Brand associated with the product
variant	String	Variant of the product (e.g. Black)
price	Number	Price ($) of the product being viewed
quantity	Number	Quantity of a product
coupon	String	Coupon code associated with a product (e.g MAY_DEALS_3)
position	Number	Position in the product list (ex. 3)
url	String	URL of the product page
image_url	String	Image url of the product
currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Wishlist Product Added to Cart', {  wishlist_id: 'skdjsidjsdkdj29j',  wishlist_name: 'Loved Games',  cart_id: '99j2d92j9dj29dj29d2d',  product_id: '507f1f77bcf86cd799439011',  sku: 'G-32',  category: 'Games',  name: 'Monopoly: 3rd Edition',  brand: 'Hasbro',  variant: '200 pieces',  price: 18.99,  quantity: 1,  coupon: 'MAYDEALS',  position: 3,  url: 'https://www.example.com/product/path',  image_url: 'https://www.example.com/product/path.jpg',  currency: 'GBP'});

Note: The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Sharing

With many ecommerce stores integrating with social apps or other sharing capabilities, these events might be useful if you are tracking customers sharing product information.

Product Shared

Fire this event when a customer shares a product.

This event supports the following semantic properties:

Property	Type	Description
share_via	String	Method of sharing
share_message	String	Message that the sender sent
recipient	String	Recipient of the sharing
product_id	String	Database ID of the product being viewed
sku	String	Sku of the product being viewed
category	String	Product category being viewed
name	String	Name of the product being viewed
brand	String	Brand associated with the product
variant	String	Variant of the product (e.g. Black)
price	Number	Price ($) of the product being viewed
url	String	URL of the product page
image_url	String	Image url of the product
currency	String	ISO 4217 3 letter currency code, e.g. GBP, USD

Example:

analytics.track('Product Shared', {  share_via: 'email',  share_message: 'Hey, check out this item',  recipient: 'friend@example.com',  product_id: '507f1f77bcf86cd799439011',  sku: 'G-32',  category: 'Games',  name: 'Monopoly: 3rd Edition',  brand: 'Hasbro',  variant: '200 pieces',  price: 18.99,  url: 'https://www.example.com/product/path',  image_url: 'https://www.example.com/product/path.jpg',  currency: 'GBP'});

Note: The sku and product_id do not have to be different. If they are different, typically the product_id is a database identifier, like 9714107479 and the sku is a public-facing identifier like SEG-02.

Cart Shared

Fire this event when a customer shares a shopping cart.

This event supports the following semantic properties:

Property	Type	Description
share_via	String	Method of sharing
share_message	String	Message that the sender sent
recipient	String	Recipient of the sharing
cart_id	String	Shopping cart ID
products	Array	Products displayed in the product list
products.$.product_id	String	Product id displayed on the list

Example:

analytics.track('Cart Viewed', {  share_via: 'email',  share_message: 'Hey, check out this item',  recipient: 'friend@example.com',  cart_id: 'd92jd29jd92jd29j92d92jd',  products: [    { product_id: '507f1f77bcf86cd799439011' },    { product_id: '505bd76785ebb509fc183733' }  ]});

Reviewing

These events can be useful for tracking product related reviews.

Product Reviewed

Fire this event when a customer reviews a product.

This event supports the following semantic properties:

Property	Type	Description
product_id	String	Product’s ID
review_id	String	Review ID
review_body	String	Review body
rating	String	Review rating

Example:

analytics.track('Product Reviewed', {  product_id: '507f1f77bcf86cd799439011',  review_id: 'kdfjrj39fj39jf3',  review_body: 'I love this product',  rating: '5'});