Audiences allow you to define cohorts of customers based on their event behavior and traits that Intilery then keeps up-to-date over time. Audiences can be built from your core tracking events, traits, or computed traits. These audiences can then be used to target and personalise marketing campaigns as well as audience membership being availavle in the Profile API
When building an audience you can use existing events, traits, or computed traits.
You can build an audience from any of the events that are sent to Intilery. This includes any track, page, or screen calls. You can use select fields of the event to refine the audience on specific event properties as well. Select either
Not Required or
Optional to indicate customers that
have not or
have optionally performed an event. For example, you might want to look at all customers that have viewed a product above a certain price point, but not completed the order.
You can also specify time-windows,
in range (quick),
in range (realative),
in rage (absolute),
is before and
is after . A common use case is to look at all customers that were active 30 to 90 days ago, but have not completed an action in the last 30 days.
You can also build audiences based on custom traits. These traits can be collected from your apps when a customer completes a form, or signs up, using an identify call. You can also check out the Customer Activity Viewer to see examples of these traits.
You can also use computed traits in an audience definition. For example, if you have created a
total_revenue computed trait, you can use this to generate an audience of
big_spender customers that exceed a certain threshold.