Audiences

Audiences allow you to define cohorts of customers based on their event behavior and traits that Intilery then keeps up-to-date over time. Audiences can be built from your core tracking events, traits, or computed traits. These audiences can then be used to target and personalise marketing campaigns as well as audience membership being availavle in the Profile API

Building an Audience

When building an audience you can use existing events, traits, or computed traits.

Events

You can build an audience from any of the events that are sent to Intilery. This includes any track, page, or screen calls. You can use select fields of the event to refine the audience on specific event properties as well. Select either required, Not Required or Optional to indicate customers that have, have not or have optionally performed an event. For example, you might want to look at all customers that have viewed a product above a certain price point, but not completed the order.

You can also specify time-windows, in range (quick), in range (realative), in rage (absolute), is before and is after . A common use case is to look at all customers that were active 30 to 90 days ago, but have not completed an action in the last 30 days.

Custom Traits

You can also build audiences based on custom traits. These traits can be collected from your apps when a customer completes a form, or signs up, using an identify call. You can also check out the Customer Activity Viewer to see examples of these traits.

Computed Traits

You can also use computed traits in an audience definition. For example, if you have created a total_revenue computed trait, you can use this to generate an audience of big_spender customers that exceed a certain threshold.