Integration of Mobile Push and Web Push messages into Campaign Delivery
We’re adding advanced campaign scheduling to handle repeated schedules and follow up actions on not opening/open/click events without having to build a Journey. There will be controls to allow you to flexibly manage the volume or communications a customer can receive based on static audiences or limits on sends from groups of campaigns.
Brighter better emails with more personalisation and content options including:
- Improved UX for using personalized content with merge tags highlighting, and sample content both during editing and preview.
- Integration of Nifty Images
- AMP Carousels
- Redesign of the asset overview page
- Better content targeting to audiences
We’re adding new ways to send SMS direct to customers and giving you the ability to interact with them through reply services and building SMS surveys.
Enable campaigns to include grouping of data passed into the system from events, e.g. future bookings, order history, current basket, next delivery, first policy.
Add configuration to link in your data warehouse or APIs so that it can be pulled into campaigns sent to your customers. e.g. stock availability, up to date pricing.
The use of the event aggregations and data warehouse to be made available for use in journeys, audiences and personalisations.
Sometimes you’re not talking to a customer, but an account or other ‘group’ with multiple customers attached. We’re making this grouping available so you can create and talk to the groups.
So you have lots of good ideas for content, but which ones are great? Which audience works best with which content? You’ll be able to build your variations and let the Intilery system find the best combinations across Campaigns and Landing Pages.
Want to figure out the most successful customer Journey from a set of choices - this will help you optimise your Journeys?
Whilst we’re all about automating your customer journeys and marketing campaigns, sometimes we want to focus on making sure the platform stays easy to use, so we’re making some changes to make it easier to manage the assets, users, exceptions and other parts of the platform. We’re looking at what you do and we’re going to make it easier.
Adding some more spice to the way you can send Campaigns. Want to send bespoke content out to one customer? Want to make sure you’ve got the Campaign setup right to go out? Share and improve the way you use content in your campaigns.
You’ve been collecting all this data, building audiences and sending campaigns. Now go to the next level of data insight and ability to take action on that knowledge of your customers with easy integration to your other data tools and make use of our ML models.
Land your customers on personalised pages as part of their end to end journey after clicking on an email.
We’re adding more advanced options to Journeys to direct customers into the right funnel. We’re adding better ways to test and validate the Journey before it goes live.
Setting up schema and getting the data right is hard, it’s important, that’s why it’s hard. Let our system interrogate and help you build and manage your data better.
We know you can meet all your marketing needs using the Intilery Platform, but hey, you still have some systems running that are deeply integrated with another platform, don’t worry, we got you covered as we allow you to integrate with other systems directly or through platforms like zapier.