These are the most frequently asked questions. Please read these if you are new to Intilery.
There are a set of reserved trait names that can be used, these are detailed at common traits, traits are set as using the identify tag event or the identify api event or an identify event from one of our SDKs.
The common traits do not need to be validated.
Any addtional traits that you send that you have not validated, will need to be validated before they are saved against the customer, see validate schema for adding new traits.